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Want cost-free satellite TV? Live in DISHEchoStar will provide away complimentary service to the very first town the agrees to change its name to DISH.August 23, 2005: 3:29 afternoon EDTBy Paul R. La Monica, incubadoradeartistas.com/incubadoradeartistas.com an elderly writer
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NEW YORK (incubadoradeartistas.com/incubadoradeartistas.com) - Satellite television agency EchoStar is ready to provide away its company to all inhabitants of a lucky city for 10 years. But there"s a catch.

You are watching: What town changed its name in 2005 to get free tv

The town have to legally (and permanently) rename itself DISH, in honor of the surname of EchoStar"s service.

"As component of food Network"s re-branding initiatives and new advertising campaign trumpeting "Better TV because that All," us invite a city or city to sign up with us by re-branding itself DISH," EchoStar chairman Michael Neuman said in a explain Tuesday.

The agency said the it will certainly accept submissions up till November 1 and that every family within the winning municipality will get a free DISH Network satellite TV receiver, free standard installation and programming because that 10 years.

As that mid-day Tuesday, EchoStar had actually not received any type of offers follow to note Cicero, a spokesman for the company.

Even though there room no takers yet, there room a couple of places where a name change might not be too lot of a stretch. The town of Dishman, Washington, would be a natural fit, and also Cicero quipped the all the would have to do is drop three letters native its name.

Nor would certainly it be such a huge departure because that Platter, Oklahoma, to become Dish, and then there"s Satellite Beach, Florida.

But Cicero stated the firm was hopeful it would get proposals, including it was willing to occupational with any interested town or city, nevertheless of how big it is.

"We"re serious. This isn"t a joke," Cicero said. "If whole town adjusted its surname to DISH, girlfriend can"t buy that publicity."

He agreed the it would be a problem if a significant metropolitan area decided to take the company up top top its offer because it would cost EchoStar a lot much more incubadoradeartistas.com but included it was extremely unlikely the a large city would agree to adjust its name. EchoStar estimated that it would certainly cost around $4 million to collection up equipment and also provide totally free programming for a town through 1,000 households.

If a city decides to become DISH or dish -- Cicero said the agency would choose an all-capital spelling yet this can be negotiated -- it wouldn"t it is in the an initial time one has actually agreed to adjust its surname at the behest of a corporate sponsor.

In 2000, the little town the Halfway, Oregon, i agreeed to change its surname to Half.com in exchange because that $60,000 and also 20 computer systems from the virtual retail company, which is currently a subsidiary of eBay (Research).

Rob Sanderson, one analyst with American an innovation Research, claimed that the current promotions were another example the the varieties of marketing projects that EchoStar has been recognized for over the years. The firm ran part commercials in 2003 with the slogan, "Stop feeding the cable pig", i m sorry mocked the price hikes by some cable companies. "They have actually been very clever and an imaginative over the years. This is in line for EchoStar," he said.

Ultimately, Sanderson doubt that any kind of town will certainly agree to change its surname to DISH. But he thinks it"s a great way for EchoStar to conveniently drum up part brand-name recognition.

Separately Tuesday, EchoStar announced an additional contest as component of its brand-new promotional project to celebrate its 25th anniversary.

It is offering anyone who goes to the company"s net site and enters that "Reach for the Stars" contest the opportunity to have their name written on the next EchoStar satellite to it is in launched right into space. This dispute will last until September 30.

The randomly favored winner will also win $1000 and also a trip for two to California because that a rocket signing ceremony. The satellite, EchoStar"s tenth, will be released sometime next year.

See more: In This Sentence: €œ How Did I End Up Here ? How Did I End Up Here

EchoStar (Research), with around 11 million customers, is locked in a fierce battle with larger rival DirecTV (Research), i beg your pardon has around 14.5 million customers, and cable companies.