Back in the 1950s, Hot Springs, N.M., was recalled Truth or Consequences, N.M., after a famous quiz display. During the dot-com boom of 2000, Halfmeans, Ore., agreed to become Half.com for a year.

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This week, Clark, Texas, morphed into DISH in exreadjust for a decade of free satellite tv from the DISH Netoccupational for the town"s 55 residences. Residents in Santa, Idaho, meanwhile, are weighing the pros and also cons of changing to Secretsanta.com, Idaho.

Across the nation, little neighborhoods are being courted by large corporations that say renaming a tvery own offers a marketing buzz that can not be bought in tv ads. Though some worry about corpoprice America"s enhancing affect in local government, many type of towns seem eager to accept.


In a deal unanimously apshowed Tuesday by the two-member town council, Clark agreed to end up being DISH permanently, effective immediately. It"s component of an proclaiming project for Englewood, Colo.-based , which opeprices the DISH Network satellite TV mechanism.

The firm pegged the deal at about $4,500 per home in the rural patch of ranch land also, which is around a fifty percent hour"s drive north of Dallas-Fort Worth.

Beyond the attract of complimentary TV service for the 125 residents, the renaming is a means for the tvery own to attract businesses and also inhabitants, sassist Mayor Bill Merritt, who courted EchoStar to pick the tvery own.

"We really look at this as sort of a rebirth for our community," Merritt shelp. "We desire everybody to come right here."


The tvery own was established in June 2000 by L.E. Clark, that sharply criticized the renaming.

"I don"t especially prefer it," sassist Clark, that shed to Merritt in May"s maydental election. "I worked my butt off a little over a year obtaining it integrated."

It was 1950 when Hot Springs, N.M., voted 1,294-295 to change its name to Truth or Consequences. Host Ralph Edwards, who died Wednesday at age 92, had actually promised to broadactors the famous radio show from the tvery own that agreed to the change.

In 2000, Halfway, Ore., come to be Half.com for a year in an agreement that put $100,000 in the tvery own cmarket and a new computer lab in the college.

Though the name is ago to Halfway, the town still has indications that check out "Welinvolved Half.com, the World"s First Dot-com City."

"It was an excellent endure," said Mayor Marvin Burgraff, that offered as mayor after the decision had actually currently been apverified. "It was kind of fun. You look earlier on it and also it"s great thoughts."

In an age of pervasive heralding that many people try to ignore, such stunts are a great method to grab the public"s attention, said Mark Hughes, chief executive of Buzzmarketing and also the former Half.com executive that devised the Oregon deal.


"Word of mouth is the the majority of powerful develop of communication and also marketing out there," Hughes sassist in a telephone intercheck out from Santa, Idaho, where he"s leading the initiative to rename that town Secretsanta.com, after a gift-exadjust Internet website.

"No one"s going to talk around the 3,000th Internet site that released this week," Hughes said. "What this does is offer people a factor to talk."

Still, some provides of corporate interemainder have actually backfired.

In 2003, residents of Biggs, Calif., overwhelmingly rejected a California Milk Processor Board proposal to rename the city of 1,800 "Got Milk?" in exchange for a milk museum and money for the school.

"People"s take on it was, "This is simply an proclaiming ploy by the milk board." Tright here was a particular segment of population that wanted to tar and also feather the mayor for even suggesting it," city clerk Marlee Mattos sassist.

Gary Ruskin, of the nonprofit Commercial Alert, sassist communities must administer solutions such as trash arsenal and education and learning, not "hawk television at its citizens," he said.

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"The names of our civic places reflect our values and also our aspirations," Ruskin said. "It"s wrong to sever before the link in between civic names and also public virtue."


But Merritt, mayor of the town now called DISH, shelp work had actually currently started to readjust the town"s dozen street indicators. He doesn"t see the brand-new name ever going out of favor.

"I can not watch ideal now that people would desire to adjust it," he sassist. "Clark will always be a part of our background, yet this is our new identity."