Back in the 1950s, warm Springs, N.M., to be renamed truth or Consequences, N.M., after a renowned quiz show. During the dot-com boom of 2000, Halfway, Ore., i agree to end up being Half.com because that a year.

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This week, Clark, Texas, morphed into DISH in exchange for a te of cost-free satellite tv from the dish Network for the town"s 55 homes. Occupants in Santa, Idaho, meanwhile, room weighing the pros and cons of an altering to Secretsanta.com, Idaho.

Across the nation, tiny communities room being courted by large corporations that say renaming a town gives a marketing buzz that can"t it is in bought in tv ads. Though part worry about corporate America"s enhancing influence in neighborhood government, numerous towns seem passionate to accept.


In a transaction unanimously approved Tuesday through the two-member city council, Clark i agree to come to be DISH permanently, reliable immediately. It"s part of an advertising project for Englewood, Colo.-based , i m sorry operates the dish Network satellite TV system.

The company pegged the transaction at around $4,500 per house in the rural patch of ranch land, i beg your pardon is around a half hour"s drive north the Dallas-Fort Worth.

Beyond the attract of free TV business for the 125 residents, the renaming is a method for the city to tempt businesses and residents, said Mayor invoice Merritt, that courted EchoStar to pick the town.

"We really look in ~ this as type of a renewal for our community," Merritt said. "We desire everybody to come here."


The city was founded in June 2000 by L.E. Clark, who sharply criticize the renaming.

"I don"t particularly like it," stated Clark, who shed to Merritt in May"s mayoral election. "I operated my butt off a little over a year acquiring it incorporated."

It to be 1950 when warm Springs, N.M., vote 1,294-295 to change its name to reality or Consequences. Organize Ralph Edwards, who passed away Wednesday at period 92, had actually promised to broadcast the well-known radio display from the city that agreed to the change.

In 2000, Halfway, Ore., end up being Half.com because that a year in an commitment that put $100,000 in the city coffer and also a new computer lab in the school.

Though the name is ago to Halfway, the town still has actually signs that check out "Welcome come Half.com, the World"s very first Dot-com City."

"It to be a great experience," said Mayor Marvin Burgraff, who offered as market after the decision had currently been approved. "It was kind of fun. Friend look back on it and also it"s great thoughts."

In an age of pervasive declaring that plenty of people shot to ignore, together stunts space a good way to grab the public"s attention, said mark Hughes, chief executive, management of Buzzmarketing and the previous Half.com executive that devised the Oregon deal.


"Word the mouth is the many powerful type of communication and marketing the end there," Hughes said in a call interview from Santa, Idaho, wherein he"s top the initiative to rename that town Secretsanta.com, after a gift-exchange net site.

"No one"s going to talk about the 3,000th web site that launched this week," Hughes said. "What this walk is give civilization a factor to talk."

Still, some provides of that company interest have backfired.

In 2003, residents of Biggs, Calif., overwhelmingly rubbish a California Milk Processor board proposal come rename the city that 1,800 "Got Milk?" in exchange for a milk museum and also money because that the school.

"People"s take it on the was, "This is just an advertising ploy by the milk board." There was a details segment of population that want to tar and also feather the market for even suggesting it," city salesman Marlee Mattos said.

Gary Ruskin, the the nonprofit Commercial Alert, stated towns should administer services such as trash collection and education, no "hawk tv at the residents," that said.

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"The surname of our civic places reflect ours values and our aspirations," Ruskin said. "It"s wrong to sever the link in between civic names and civic virtue."


But Merritt, mayor of the town now called DISH, said occupational had already begun to adjust the town"s dozen street signs. That doesn"t view the new name ever going the end of favor.

"I can"t see right now that people would want to change it," that said. "Clark will always be a part of ours history, however this is our new identity."